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Practice Worth
For Buyers

Which one of these are you?

Different kinds of buyers need different valuation methodologies. Pick the one that fits your situation and we’ll route you to the right flow.

Not sure? Pick the one closest to your situation. You can always change methodology later.
Let's begin

Welcome! Let's figure out what your practice is worth.

Give us about 30 minutes, and we'll turn your P&L into a banker-ready valuation. No accounting degree required — we'll explain what we're doing at every step.

01
Share your P&L
Upload a file or paste your numbers. Takes 2 minutes.
02
We'll walk you through
One simple question per screen. You approve every decision.
03
Get your number
A defensible value range you can take to a buyer or broker.
About you

First, tell us a little about you and your practice.

This helps us pull the right benchmarks, tailor your results, and put your name on the report. Your information is encrypted in transit and at rest, and we never sell or share details that identify your specific practice. See our privacy policy for full details.

or enter your details below

Your information
Please enter your name to continue.
Please enter a valid email so we can send your sign-in code.
Used on your valuation report — no mail is sent. If you've filled this out before on this device, click into any field to pick a prior entry.
Your practice
Please select your specialty to continue.
This determines which valuation multiples and price benchmarks apply to your practice — in DSO mode through specialty tier tables (orthodontics and oral surgery carry premiums), and in owner-operator (SDE) mode through specialty-specific price-to-collections corridors. Leaving the wrong selection here will produce an inaccurate valuation — please choose your actual specialty.
Your numbers

Now, let's load up your P&L.

Drop in a profit & loss statement from QuickBooks, Dentrix, or your accountant. We'll read it, categorize it, and walk you through what we found.

Before you continue — have BOTH reports ready
The wizard needs two documents open and ready before you start. If you don't have both, stop here and pull them now — running the wizard half-prepared is the single biggest reason people abandon mid-flow.
  1. Your 12-month P&L — a complete calendar year, fiscal year, or trailing-twelve-months statement (from QuickBooks, Dentrix, your accountant, or any other accounting source). Upload it below.
  2. Your Collection by Provider report — from your Practice Management software (Dentrix, Eaglesoft, Open Dental, Curve, etc.), covering the exact same start and end dates as the P&L. You'll need this for the collections-split screens later in the wizard.
Date ranges across the two documents must match exactly — same start date, same end date. Not “last 12 months,” not “year-to-date.” If they don't match, the valuation comes out silently wrong.
What counts as 12 months: a complete calendar year, a complete fiscal year, or a trailing twelve months (TTM) through your most recent closed month. Anything shorter (a quarter, year-to-date, or partial year) will skew your EBITDA.
TTM = the last 12 months of activity rolling forward (e.g., as of April 2026, TTM = May 2025 through April 2026). Most accounting software can export this directly.
Drop your P&L here
PDF, Excel, or CSV — up to 20 MB
— or —
Summary

Nice — we read through your P&L.

Here's what we pulled. Before we do any adjusting, let's walk through the categories together to make sure everything landed in the right place.

Most lines land in the right place. If this looks right, just click Next. You only need to move a line if it’s clearly miscategorized. Your add-backs and how we value the practice come up in a few screens.
Line items read
Total revenue
Total expenses
We'll review five category groups next — revenue, cost of goods, operating expenses, owner compensation, and everything else. Should take about 60 seconds each.
Heads up — you don't need to flag your own add-backs as we walk through the categories. After the category review, we'll automatically scan your P&L for the common owner add-backs — including owner / doctor compensation (W-2 salary, officer pay, guaranteed payments, and owner draws), vehicle, CE, club dues, retirement, owner life insurance, charitable giving, and more — and show them to you for a yes/no confirmation on the add-back screen.
Review · 1 of 4

First up — your revenue.

These are the lines we categorized as income. Does this look right? Click the category on any line to move it somewhere else.

Total revenue:
Review · 2 of 4

Next — cost of goods.

Dental supplies, lab work, and associate doctor pay. These are the direct costs of doing dentistry.

Total COGS:
Review · 3 of 4

Operating expenses.

Staff payroll, rent, supplies, and everything else it takes to keep the lights on.

Total OpEx:
Review · 4 of 4

Now — your owner compensation.

This one matters a lot for your valuation. Buyers use owner comp as a signal for how much "doctor work" is baked into the practice — and they back it out (or replace it) when calculating what they can pay you.

Why we separate this out: An associate dentist who replaces you costs ~30% of the collections they generate. Whatever sits above that becomes part of your add-back. Don't worry — we'll walk through all of this on the next few screens.
Total owner comp:
Quick cross-check. Compare the total above to your W-2 Box 1 (plus any employer-paid retirement contributions, group health insurance, and the practice's portion of payroll taxes for the owner) and your payroll register. For S-corp and C-corp practices, those owner-related amounts can sit on separate P&L lines and may not all have been pulled into the total above. If your true draw from the practice was higher than what you see here, add the difference on the manual add-backs screen.
Where you stand today

Here's where you stand on paper.

This is what shows up on your tax return. Now let's figure out what a buyer will actually pay — usually higher, once we adjust for the things they wouldn't inherit.

Net income
What's left after every expense.
Reported EBITDA
Net income plus interest, taxes, depreciation, and amortization.
Almost no dental practice sells for a multiple of this number. Adjusted EBITDA is what matters — and we're about to calculate it together.
Buyer type

Who might buy your practice?

The answer changes how we calculate your value. Not sure?

DSO or group buyer
Most common

A corporate group buys your practice and keeps the business running. They'll either pay you as an employee or hire a replacement doctor.

  • • Valuation: Adjusted EBITDA × 4 to 8
Another dentist (solo buyer)

An individual dentist buys your practice and works in it themselves. Their own labor replaces yours, so their "salary" is what's left over.

  • • Valuation: SDE × 1.8 to 2.6
  • • 100% of your comp is added back
Click either card above to switch — your choice always wins over the quiz recommendation.
Replacement doctor

Let's figure out the new doctor's pay.

When a buyer takes over the practice, they either keep the existing dentist on salary or hire a replacement. Either way, that ongoing cost reduces EBITDA before computing what the practice is worth to the buyer. Let’s set a fair market rate.

Replacement doctor's pay rate
30%
As a percentage of their own personal collections. Benchmark for general dentistry: 25–35%, with 30% as the median.
25% 30% 40% 50%
Your personal collections (est.)
At 30% comp rate
This number is what a DSO will subtract from your Adjusted EBITDAEarnings before interest, taxes, depreciation, and amortization — adjusted to remove non-recurring costs and normalize owner compensation to market rate. This is the number a DSO buyer multiplies to value your practice.
— it's the real ongoing cost of keeping a doctor in the chair.
Owner collections

How much did you collect this year?

A buyer wants to know how much of the practice's collections run through the owner — that's the revenue base for the replacement-doctor calculation. Higher owner concentration means a more owner-dependent practice, which a DSO offsets by paying a market-rate replacement against your share. Enter the dollar amount; we'll compute the percentage split for you on the recap screen.

Critical — date match required
The date range on your Practice Management report must exactly match the date range on the P&L you uploaded. Same start date, same end date. Not “last 12 months,” not “trailing twelve,” not “year-to-date” — the same start and end dates. If they don't match, your provider mix will be wrong even if the totals look close, and your valuation will be silently off.
Where to find this: in your practice management software (Dentrix, Eaglesoft, Open Dental, Curve, etc.), run a Collection by Provider report for the same date range as your P&L. Use the Collections column for yourself (or whichever provider is the practice owner). Collections is what reconciles to your P&L revenue line.
Date-range mismatches between the PMS report and your P&L are the #1 source of valuation error — buyers will reconcile the two during diligence, so get them aligned now.
Total $0
Example: if your Collection by Provider report shows $792,606 next to your name, enter 792606. For a partnership or group practice with multiple owner doctors, click "Add another owner doctor" and enter each one's collections separately.
Hygiene collections

How much did your hygiene team collect?

Hygiene is recurring, high-margin, and not tied to the owner — buyers pay a premium for practices with strong hygiene programs because it's the part of the business that transfers cleanly. A hygiene share above 25% of total collections typically adds 0.3–0.5× to your multiple.

Critical — date match required
Pull hygiene collections from the same Collection by Provider report you used on the previous screen, covering the same date range as your uploaded P&L. Mismatched periods will silently skew your hygiene-to-total ratio and the premium it earns you.
Where to find this: on the same Collection by Provider report, use the Collections column and sum the lines for each hygienist (RDH, RDHEF, hygiene team — labeled differently across PMS systems but always tagged as a hygienist role). If your PMS lumps hygiene under a single "HYG" provider, that one collections number is your answer.
Total $0
Add a row for each hygienist on your PMS report. If your PMS lumps hygiene under a single "HYG" provider, leave it as one row.
Associate collections

Any collections from associates or specialists?

W-2 associates only on this screen. Non-owner doctors whose wages appear on your P&L’s Salaries line. An established W-2 associate driving 20–30% of collections is actually worth a premium because it de-risks the transition. If your associates are 1099 (any kind), skip this screen — they go on the next provider screen. Most solo owners enter $0 here.

Critical — date match required
If you DO have W-2 associates and are entering their collections below, pull them from the same Collection by Provider report covering the exact date range of your uploaded P&L. Any mismatch shifts the owner-vs-associate split and silently skews the replacement-doctor math downstream.
What goes here: sum each W-2 associate’s Collections column on the Collection by Provider report. W-2 associates have their wages on your P&L’s Salaries line.

If you have 1099 associates — SKIP this screen. That includes 1099s whose comp shows up on your P&L as Contract Labor, Professional Fees, or Associate Dentist Fees, AND 1099s paid via owner draws or distributions (off the P&L entirely). Add them all on the next Additional providers screen. Their production will auto-fill back here so your collections-split reconciles, and the wizard applies the right replacement-comp + employer payroll-tax math for the 1099→W-2 conversion a DSO buyer will absorb.

Use the manual rows below only for W-2 “ghost” associates you won’t list on the next screen (e.g., a former W-2 associate who left mid-year, whose production is still in your annual practice revenue).
Total $0
Collections split

Here's your collections split.

Based on the dollars you entered, here's how collections break down across owner, hygiene, and associates. Sanity-check the numbers below — if anything looks off, click Edit on that row to jump back and adjust.

Total collections
$0
Owner doctor
$0
0%
Associates
$0
0%
Hygiene
$0
0%
Non-clinical revenue
Products, retail, membership programs — $0 if none
$
Anything on your P&L that isn't on a Collection by Provider report — water picks, whitening kits, electric brushes, retainers, membership fees. We use this to remove non-clinical revenue from the replacement-doctor calculation, so retail-heavy practices aren't penalized.
Why this split matters: A DSO buyer subtracts a market-rate replacement doctor's pay against the owner's share of collections — that's the cost of replacing you in the chair. Hygiene and associate collections transfer cleanly because the people doing the work stay. The higher your owner share of collections, the bigger that replacement-doctor deduction will be when we compute Adjusted EBITDAEarnings before interest, taxes, depreciation, and amortization — adjusted to remove non-recurring costs and normalize owner compensation to market rate. This is the number a DSO buyer multiplies to value your practice.
on the next screens.
Outside-P&L providers

Anyone producing outside your P&L?

This screen is for non-owner clinicians who produce in your practice but don't appear on the P&L as wages — typically associates, oral surgeons, or other specialists paid via draws, distributions, or 1099. A buyer will keep paying them (or hire a like-for-like replacement at the same rate), so their replacement comp has to come out of EBITDA regardless of which buyer type you've selected.

Critical — date match required
Collection figures entered here should cover the same date range as your uploaded P&L — pull each 1099 / draw-based provider's collections from your PMS Collection by Provider report using the exact same start and end dates. These numbers auto-fill into the Associate collections total upstream, so a period mismatch here silently corrupts the collections split and the replacement-doctor math.
The owner doctor goes on the previous screen, not here — even if the owner takes draws or distributions instead of a W-2 paycheck. Most solo GPs leave this screen empty. Hygienists are not entered here either, even if they're 1099, because their production is already accounted for above.
If your P&L has a Contract Labor, Professional Fees, or Associate Dentist Fees line
That category catches three very different things, and each gets handled differently:
  • Associate doctors / 1099 clinical producers — if any portion of Contract Labor is for clinicians who produce patient revenue, add them below and check the “Comp already on my P&L” box on their row. Their production still gets counted in the collections split, but we won’t deduct their replacement comp again (it’s already in your P&L expenses). We’ll still apply the employer payroll tax a buyer pays after converting them from 1099 to W-2.
  • Owner-related contractors — family members, owner’s spouse doing books, friends on retainers, anything that won’t continue under new ownership. Don’t enter these here; they belong on the manual add-backs screen because a buyer wouldn’t inherit those expenses.
  • Normal ongoing contractors — cleaning service, IT support, lab fees, payroll service, marketing agency. Leave these where they are; they’re legitimate ongoing operating expenses the buyer will continue paying.
Auto-fill: collection amounts you enter here automatically appear in the Associates dollar total on the previous Associate collections screen, so your collections reconcile to P&L revenue without double-entry. Edit a provider here to update the total there.
Provider list
Add anyone paid through draws, distributions, or 1099. Default replacement rates: GP 30%, OS 37%, Endo/Perio/Pros 35%, Pedo 30%, Ortho 35%.
Add-backs we found

Here's what we flagged as likely add-backs.

These are costs that typically follow the owner, not the practice. Uncheck anything you think should stay in the expense base.

Total auto add-backs:
Real estate

Let's talk about your rent.

If you (or a related LLC) own the building, or if rent isn't showing up on the P&L at all, a buyer will normalize rent to fair-market. We'll do the same here so your EBITDA reflects what the business actually costs to run with an arm's-length landlord.

Why this matters. Owning the building can add $200K–$800K to your valuation by itself, but only if the practice's rent is normalized to market. Above-market rent costs buyers dollar-for-dollar against their offer; below-market or zero rent artificially inflates EBITDA and will get caught during due diligence.
Market rent

What would market rent be for your space?

Since there's no rent on your P&L, a buyer will assume they'll need to start paying fair-market rent post-close. That cost has to come out of EBITDA so the number reflects what the practice actually costs to operate at arm's length.

Industry reference: dental rent typically runs 5–8% of collections.
Rent normalization adjustment:
Enter a market rent estimate above to preview the adjustment.
How to estimate market rent. If you've never paid for your space, a quick reality check: dental practices typically run 5–8% of collections in rent. The Use 6.5% button above plugs in the midpoint as a starting point — adjust up for prime metro locations, down for rural / mid-market areas.
One-time costs

Anything happen this year that won't happen again?

Legal settlement. Major equipment repair. COVID-related shutdown costs. We add these back so your EBITDA reflects a "normal year" going forward.

Don't double-count — skip anything we already flagged on the auto add-back screen (step 13) or the rent-normalization screen. Only enter a new one-time cost that we haven't caught yet.
Nothing here? Leave it blank and click Next.
Family on payroll

Anyone on payroll above what they'd earn elsewhere?

Spouse getting paid $80K to "do the books"? A teenager on staff so they can fund a Roth IRA? It happens all the time — and buyers will back out the portion above market. Enter only the amount above what their role would normally pay.

Don't double-count — if a family member's line was already caught by the auto add-back scan on step 13, don't re-enter it here. Only add an above-market portion that wasn't already flagged.
Anything else personal?

Any personal expenses we haven't caught yet?

Cell phone bill. Home office. Owner's gym. A trip that was more vacation than CE. If you ran it through the practice and it was really personal, add it up here.

Don't double-count — the auto scan on step 13 has already pulled the usual suspects (vehicle, meals, club dues, CE travel, charitable giving, etc.). Only enter personal items here that weren't in that list.
Critical — match your P&L period
Only add up personal items charged through the practice during the same 12 months covered by your uploaded P&L — not the last few years, not lifetime. If your P&L is calendar 2025, include only the personal items run through the practice in calendar 2025.
Skip this if the auto add-backs already covered everything.
One more step

Your number is ready.

We've finished your analysis — your practice's adjusted earnings and valuation range are locked in. Unlock to see your number and the full report.

Full valuation report
Regular price $499 —
$299
Founder pricing · first 50 customers · $200 off the regular $499
  • Your Adjusted EBITDA or SDE, shown with the full add-back waterfall
  • A practice valuation range with the relevant tier grid (DSO or owner-operator)
  • A Practice Profile Analysis explaining where in the range a buyer offer is likely to land
  • An Effective Proceeds Considerations section covering deal-structure factors
  • An appendix on how dental practices are valued in 2026, with references
  • Approximately 20 pages, instant access, one-time payment, download as PDF
Founder pricing
$200 OFF
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Your number

Here it is — your Adjusted EBITDA.

$—
Margin:
How we got here
Net income
+ Interest, taxes, D&A
+ Owner comp & benefits
+ Other auto add-backs
+ Manual add-backs
± Rent normalization
− Replacement doctor comp
Total
Practice profile

Tell us about your practice

The factors below help explain where in your published valuation range a real buyer offer is likely to land. Every question is optional — you can skip any section, or skip the whole page, and your headline range stays the same. The selections you do make appear in your final report as a Practice Profile Analysis.

Risk Profile
Growth Optionality
Deal Structure
These factors affect what you walk away with at close, but do not modify your headline valuation range. They appear in a separate Effective Proceeds Considerations section of the final report.
Skip any section you prefer not to answer. The tier-lean indicator and the narrative are purely interpretive — they do not change your published valuation range.
Practice value

Your practice is worth somewhere between…

to
Based on DSO / group-buyer multiples (4×–8× Adjusted EBITDA)
This is a starting point, not a binding offer. Real transactions depend on location, patient mix, lease terms, equipment age, and buyer appetite. We recommend sharing this with a broker or transition advisor before committing to a price.
Your full report (approximately 20 pages) includes a cover page, a valuation summary with the waterfall and tier grid, the Practice Profile Analysis, the Effective Proceeds Considerations, and an appendix covering how dental practices are valued in 2026. One-time payment — instant access.